Mumbai [India], May 19: At the core of Sufi’s outfit lies a Bio-resham fabric, a sustainability-forward textile born from a deeply hands-on process of in-house experimentation. The collar with paisley motifs in glistening metallic badlaed by thoughtfully repurposing resham remnants generated during everyday craft processes, transforming what would otherwise be discarded into something intentional and beautiful.
For the Cannes Film Festival, Sufi envisioned an ensemble that explored contemporary couture through the lens of conscious craftsmanship and material innovation. Styled by Muskan Shah, the look emerged from a shared intention to balance fluid tailoring with sculptural detailing, while reflecting the brand’s evolving approach to purposeful luxury and sustainability.
The statement jacket worn by Sufi Motiwala was crafted entirely from this evolved Bio Fabric, creating a layered interplay of texture and form. Inspired by the botanical interpretations of Fumi Imamura, the motifs introduced an organic fluidity and artistic softness, further elevated through thoughtfully appliquéd hand embroidery against the richly textured backdrop.
Designed for this cinematic setting, the ensemble explored a dialogue between effortless movement and sculptural structure. Crafted in fluid gabardine, the sharply tailored shirt and wide legged trousers created an elongated silhouette with ease and understated drama. The collar with paisley motifs in glistening metallic badla with scalloped edges adds a touch of vintage spirit.
The ensemble ultimately became a celebration of craftsmanship, sustainability, and modern tailoring, bringing together texture, movement, and conscious design through a distinctly contemporary lens.
Mentioned below is the brand’s social media handle:
Instagram: aisharaoofficial
