When Kriti Sanon’s skincare brand Hyphen recently crossed ₹400 crore in gross sales, it was not just any business news. It shows the extent to which business by a celebrity has changed in India.
Recently, celebrities have become the faces of established brands. From skincare to sports accessories to apparels, celebrities are turning into entrepreneurs and have created their own brands. Bollywood stars are climbing the business ladder by launching their own lifestyle & fashion brands and fitness and wellness choices. They prove that their ambition is beyond silver screen.
In the last five years, we have witnessed many celebs have become successful business entrepreneurs.
Why Celebrity Brands Are Succeeding.
Social media has changed the relationship of stars and their audiences. These days, fans showcase their everyday activities, style choices, fitness regimes and more. When an actor starts a skincare line or a label that reflects their lifestyle, it doesn’t seem like an endorsement.
Bollywood celebrities also engage directly with consumers via Instagram, Youtube and other digital channels. By explaining products, celebrities creates more loyal communities around their brands instead of simply running advertisements about them.
Famous Brands
Kriti Sanon – Hyphen.
Hyphen is one of the fastest-growing skincare brands in India. Reaching the ₹400 crore milestone shows how a well-positioned product can win consumer confidence in a competitive beauty market with quality and smart branding.
Deepika Padukone – 82 East
Deepika Padukone’s 82°E is a premium skincare brand that promotes mindful beauty through simplified skincare routines. Through providing clean formulations their wellness-first philosophy has been a big hit among consumers looking for premium self-care products.
Kay Beauty by Katrina Kaif.
The success of Kay Beauty has been unparalleled among celebrity brands. Famous for it’s inclusive makeup range made for Indian skin tones, the brand is a favourite between beauty lovers and continues to grow across the country.
Masaba Gupta -House of Masaba.
Masaba Gupta has turned her fearless design language into one of the most recognisable labels in India. House of Masaba started as a designer clothing brand. Over the years, it ventured into many categories like beauty and lifestyle which recently bride coutures.
Hrithik Roshan for HRX.
Originally conceived as a fitness clothing brand, it has now turned into a complete lifestyle brand. From performance wear and shoes to accessories HRX is not Hrithik Roshan’s first business rodeo.
Anushka Sharma – Nush.
While it may have faded from the limelight compared to some recent celeb brands, Nush helped spark Bollywood actors’ venture into entrepreneurship and building businesses beyond films.
What’s Driving Their Growth?
The most successful celebrity brands have one thing in common they never only rely on celebrity status. They understand a real gap in the market, are involved in product development and engaged with consumers. What really matters is that they acknowledge the fact that buyers today are knowledgeable and selective. Even an attention-grabbing face has its limits and it is the quality that keeps customers.
Not Just a Trend.
India has gone beyond just celebrity endorsement to true engagement. Actors are now stepping beyond endorsements to become founders, investors and building brands for long haul. On that note, athletes, digital creators and influencers are entering the same space, making the market more competitive than ever before.
